Members' VIP hub: Galaxy Z Premier
I partnered with Samsung's US marketing team to create 'Galaxy Z Premier,' a premium hub where customers could redeem exclusive benefits related to their Z Flip or Z Fold phones. Our audience was Gen Z and Millennial luxury lifestyle enthusiasts, and we attracted them by creating buzz on Samsung's social media pages and through placements elsewhere on and off the Samsung US site.
My first task was to determine content buckets and organize them into pages that would be easily digested by the user. The categories I landed on were: Highlights, Benefits, Service, and FAQs.
- The Highlights page introduces the program and instructs the user on how they can join 'the Z list.'
- The Benefits page contains a rotating collection of partner offers only available to those who buy and register a Z phone.
- The Service page explains exclusive support available only to owners of a Z device.
- The FAQs page is there to answer additional questions the user may have about the program.
Secondly, I created a plan on how users would find this mini-site, knowing they should be able to discover it from internal and external sources. The slide below demonstrates how users would find 'Galaxy Z Premier.' Traffic sources come from the Samsung Members app, newsletters, social, and placements within Samsung.com.
